IT Freedom Blog

How Can Information Technology Help Grow Your Business?

by Matt Miller on

Most people know and understand the term “information technology.” But there are many business owners who can’t grasp how IT can help their business. The truth is, information technology is a powerful tool, and when it’s optimized on your behalf by a team of knowledgeable professionals, it can have seriously positive results.


We’ve all seen the commercial about how this company can host your website, and this other company will give you a domain name. If it’s as simple as that, why aren’t we all millionaires right now? Answer: It’s not as simple as that. It takes more than a pretty website and a catchy domain name, being successful in the ever changing market takes a professional IT strategy.

A professional IT strategy starts with an analysis, even our IT Strategy planning uses IT. With the tools available today we can analyze your business to find out exactly what your needs are and create a strategy that’s unique to you using anywhere from several dozen to several thousand data sets. This analysis is imperative because if your initial assumptions about your business are off, your strategy will be off and success will be difficult.

After a thorough analysis the rest of your strategy plan can fall into place. There are many different pieces to this plan that are imperative to its success.

Choosing the right hardware

As we’ve discussed before not all IT needs are the same, therefore not all hardware needs are the same. Just because a device looks cool, doesn’t mean it’s going to be a perfect fit for your company. As a business owner you will want to work with your IT team to understand the right hardware for you, hardware that’s going to process and handle all of your data and information the right way.

Making the right information technology decisions out of the gate

Decisions are only as good as the information you base them on and the time in which you make them. Using information technology research on topics like product choice, development, marketing, and customer acquisition can set you up to make decisions that are timely and accurate.

Getting Marketing Right

Customer acquisition is important, but customer retention is a game changer and can be the key to longevity in your business. Because this is so important, companies like yours invest good money researching information about who their customers are, what they want, what they feel, and how they are engaged online. This information produces your “ideal” customer. Once you know who this customer is, you can market to them in a way they will engage with.

Managing growth

Once you’ve gotten a hold on your marketing and have a loyal customer base, managing those customers and your growth becomes your top priority. This management can only come through investment in hardware, IT professionals, and software to take control of all of the incoming and outgoing information. Tools like remote work, video conferencing and offsite manufacturing are IT solutions that can help with some of the growing pains, but there is no comparison to a strong IT strategy and a team that’s always on call to fix issues.

Growing your business isn’t always easy but with a team of IT professionals dedicated to working with you and making sure your strategy is executed properly, that growth can be made just a little easier.


For similar posts check out our master list of Small Business Technology blogs.

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